Privacy Policy
Effective
date: December 30th, 2014
Welcome to LifePrint
("LifePrint," "we," "us" or "our"). LifePrint
provides a fast, beautiful and fun way for you to share media through our
content-sharing platform. Just snap a photo, choose a filter to transform the
look and feel, add comments (if you like), print your photo, and share around
the world!
- Our
Privacy Policy explains how we and some of the companies we work with
collect, use, share and protect information in relation to our mobile
services, web site, and any software provided on or in connection with LifePrint
services (collectively, the "Service"), and your choices
about the collection and use of your information.
- By
using our Service you understand and agree that we are providing a
platform for you to post content, including photos, comments and other
materials ("User Content"), to the Service and to share
User Content publicly. This means that other Users may search for, see,
use, or share any of your User Content that you make publicly available
through the Service, consistent with the terms and conditions of this
Privacy Policy and our Terms of Use.
- Our
Policy applies to all visitors, users, and others who access the Service
("Users").
1.
INFORMATION WE COLLECT
We collect the
following types of information.
Information
you provide us directly:
- Your
username, password and e-mail address when you register for an LifePrint account.
- Profile
information that you provide for your user profile (e.g., first and last
name, picture, phone number). This information allows us to help you or
others be "found" on LifePrint.
- User
Content (e.g., photos, comments, and other materials) that you post to the
Service.
- Communications
between you and LifePrint. For example, we may send you Service-related
emails (e.g., account verification, changes/updates to features of the
Service, technical and security notices). Note that you may not opt out of
Service-related e-mails.
Finding your
friends on LifePrint:
- If
you choose, you can use our "Find friends" feature to locate
other people with LifePrint accounts either through (i)
your contacts list, (ii) third-party social media sites or (iii) through a
search of names and usernames on LifePrint.
- If
you choose to find your friends through (i) your
device's contacts list, then LifePrint will access your contacts list to
determine whether or not someone associated with your contact is using LifePrint.
- If
you choose to find your friends through a (ii) third-party social media
site, then you will be prompted to set up a link to the third-party
service and you understand that any information that
such service may provide to us will be governed by this Privacy Policy.
- If
you choose to find your friends (iii) through a search of names or
usernames on LifePrint then simply type a name to search and we will
perform a search on our Service.
- Note
about "Invite Friends" feature: If you choose to invite someone
to the Service through our "Invite friends" feature, you may
select a person directly from the contacts list on your device and send a
text or email from your personal account. You understand and agree that
you are responsible for any charges that apply to communications sent from
your device, and because this invitation is coming directly from your
personal account, LifePrint does not have access to or control this
communication.
Analytics
information:
- We
use third-party analytics tools to help us measure traffic and usage
trends for the Service. These tools collect information sent by your
device or our Service, including the web pages you visit, add-ons, and
other information that assists us in improving the Service. We collect and
use this analytics information with analytics information from other Users
so that it cannot reasonably be used to identify any particular individual
User.
Cookies and
similar technologies:
- When
you visit the Service, we may use cookies and similar technologies like
pixels, web beacons, and local storage to collect information about how
you use LifePrint and provide features to you.
- We
may ask advertisers or other partners to serve ads or services to your
devices, which may use cookies or similar technologies placed by us or the third party.
Log file
information:
- Log file information is
automatically reported by your browser each time you make a request to
access (i.e., visit) a web page or app. It can also be provided when the
content of the webpage or app is downloaded to your browser or device.
- When
you use our Service, our servers automatically record certain log file
information, including your web request, Internet Protocol
("IP") address, browser type, referring / exit pages and URLs,
number of clicks and how you interact with links on the Service, domain
names, landing pages, pages viewed, and other such information. We may
also collect similar information from emails sent to our Users which then help us track which emails are opened
and which links are clicked by recipients. The information allows for more
accurate reporting and improvement of the Service.
Device
identifiers:
- When
you use a mobile device like a tablet or phone to access our Service, we
may access, collect, monitor, store on your device, and/or remotely store
one or more "device identifiers." Device identifiers are small
data files or similar data structures stored on or associated with your mobile
device, which uniquely identify your mobile device. A device identifier
may be data stored in connection with the device hardware, data stored in
connection with the device's operating system or other software, or data
sent to the device by LifePrint.
- A
device identifier may deliver information to us or to a third party
partner about how you browse and use the Service and may help us or others provide reports or personalized content
and ads. Some features of the Service may not function properly if use or
availability of device identifiers is impaired or disabled.
Metadata:
- Metadata
is usually technical data that is associated with User Content. For
example, Metadata can describe how, when and by whom a piece of User
Content was collected and how that content is formatted.
- Users
can add or may have Metadata added to their User Content including a hashtag (e.g., to mark keywords when you post a
photo), geotag (e.g., to mark your location to a
photo), comments or other data. This makes your User Content more
searchable by others and more interactive. If you geotag
your photo or tag your photo using other's APIs then, your latitude and
longitude will be stored with the photo and searchable (e.g., through a
location or map feature) if your photo is made public by you in accordance
with your privacy settings.
2.
HOW WE USE YOUR INFORMATION
In addition to
some of the specific uses of information we describe in this Privacy Policy, we
may use information that we receive to:
- help you efficiently access your information
after you sign in
- remember information so you will not have
to re-enter it during your visit or the next time you visit the Service;
- provide personalized content and
information to you and others, which could include online ads or other
forms of marketing
- provide, improve, test, and monitor the
effectiveness of our Service
- develop and test new products and
features
- monitor metrics such as total number of
visitors, traffic, and demographic patterns
- diagnose or fix technology problems
- automatically update the LifePrint application
on your device LifePrint or other Users may run contests, special offers
or other events or activities ("Events") on the Service. If you
do not want to participate in an Event, do not use the particular Metadata
(i.e. hashtag or geotag)
associated with that Event.
3.
SHARING OF YOUR INFORMATION
We will not
rent or sell your information to third parties outside LifePrint (or the group
of companies of which LifePrint is a part) without your consent, except as
noted in this Policy.
Parties with
whom we may share your information:
- We
may share User Content and your information (including but not limited to,
information from cookies, log files, device identifiers, location data,
and usage data) with businesses that are legally part of the same group of
companies that LifePrint is part of, or that become part of that group
("Affiliates"). Affiliates may use this information to help
provide, understand, and improve the Service (including by providing
analytics) and Affiliates' own services (including by providing you with
better and more relevant experiences). But these Affiliates will honor the
choices you make about who can see your photos.
- We
also may share your information as well as information from tools like
cookies, log files, and device identifiers and location data, with
third-party organizations that help us provide the Service to you
("Service Providers"). Our Service Providers will be given
access to your information as is reasonably necessary to provide the
Service under reasonable confidentiality terms.
- We
may also share certain information such as cookie data with third-party
advertising partners. This information would allow third-party ad networks
to, among other things, deliver targeted advertisements that they believe
will be of most interest to you.
- We
may remove parts of data that can identify you and share anonymized data with other parties. We may also
combine your information with other information in a way that it is no
longer associated with you and share that aggregated information.
Parties with
whom you may choose to share your User Content:
- Any
information or content that you voluntarily disclose for posting to the
Service, such as User Content, becomes available to the public, as
controlled by any applicable privacy settings that you set. To change your
privacy settings on the Service, please change your profile setting. Once
you have shared User Content or made it public, that User Content may be
re-shared by others.
- Subject
to your profile and privacy settings, any User Content that you make
public is searchable by other Users and subject to use under our LifePrint
API.
- If
you remove information that you posted to the Service, copies may remain
viewable in cached and archived pages of the Service, or if other Users or
third parties using the LifePrint API have copied or saved that
information.
What happens
in the event of a change of control:
- If
we sell or otherwise transfer part or the whole of LifePrint or our assets
to another organization (e.g., in the course of a transaction like a
merger, acquisition, bankruptcy, dissolution, liquidation), your
information such as name and email address, User Content and any other
information collected through the Service may be among the items sold or
transferred. You will continue to own your User Content. The buyer or
transferee will have to honor the commitments we have made in this Privacy
Policy.
Responding to legal
requests and preventing harm:
- We
may access, preserve and share your information in response to a legal
request (like a search warrant, court order or subpoena) if we have a good
faith belief that the law requires us to do so. This may include responding
to legal requests from jurisdictions outside of the United States where we
have a good faith belief that the response is required by law in that
jurisdiction, affects users in that jurisdiction, and is consistent with
internationally recognized standards. We may also access, preserve and
share information when we have a good faith belief it is necessary to:
detect, prevent and address fraud and other illegal activity; to protect
ourselves, you and others, including as part of investigations; and to
prevent death or imminent bodily harm. Information we receive about you
may be accessed, processed and retained for an extended period of time
when it is the subject of a legal request or obligation, governmental
investigation, or investigations concerning possible violations of our
terms or policies, or otherwise to prevent harm.
4.
HOW WE STORE YOUR INFORMATION
Storage and
Processing:
- Your
information collected through the Service may be stored and processed in
the United States or any other country in which LifePrint, its Affiliates
or Service Providers maintain facilities.
- LifePrint,
its Affiliates, or Service Providers may transfer information that we
collect about you, including personal information across borders and from
your country or jurisdiction to other countries or jurisdictions around
the world. If you are located in the European Union or other regions with
laws governing data collection and use that may differ from U.S. law,
please note that we may transfer information, including personal
information, to a country and jurisdiction that does not have the same
data protection laws as your jurisdiction.
- By
registering for and using the Service you consent to the transfer of
information to the U.S. or to any other country in which LifePrint, its
Affiliates or Service Providers maintain facilities and the use and
disclosure of information about you as described in this Privacy Policy.
- We
use commercially reasonable safeguards to help keep the information
collected through the Service secure and take reasonable steps (such as
requesting a unique password) to verify your identity before granting you
access to your account. However, LifePrint cannot ensure the security of
any information you transmit to LifePrint or guarantee that information on
the Service may not be accessed, disclosed, altered, or destroyed.
- Please
do your part to help us. You are responsible for maintaining the secrecy
of your unique password and account information, and for controlling
access to emails between you and LifePrint, at all times. Your privacy
settings may also be affected by changes the social media services you
connect to LifePrint make to their services. We are not responsible for
the functionality, privacy, or security measures of any other
organization.
5.
YOUR CHOICES ABOUT YOUR INFORMATION
Your account
information and profile/privacy settings:
- Update
your account at any time by logging in and changing your profile settings.
- Unsubscribe
from email communications from us by clicking on the "unsubscribe link"
provided in such communications. As noted above, you may not opt out of
Service-related communications (e.g., account verification, purchase and
billing confirmations and reminders, changes/updates to features of the
Service, technical and security notices).
How long we
keep your User Content:
- Following
termination or deactivation of your account, LifePrint, its Affiliates, or
its Service Providers may retain information (including your profile
information) and User Content for a commercially reasonable time for
backup, archival, and/or audit purposes.
6.
CHILDREN'S PRIVACY
LifePrint does
not knowingly collect or solicit any information from anyone under the age of
13 or knowingly allow such persons to register for the Service. The Service and
its content are not directed at children under the age of 13. In the event that
we learn that we have collected personal information from a child under age 13
without parental consent, we will delete that information as quickly as
possible.
7.
OTHER WEB SITES AND SERVICES
We are not
responsible for the practices employed by any websites or services linked to or
from our Service, including the information or content contained within them.
Please remember that when you use a link to go from our Service to another
website or service, our Privacy Policy does not apply to those third-party
websites or services. Your browsing and interaction on any third-party website
or service, including those that have a link on our website, are subject to
that third party's own rules and policies. In addition, you agree that we are
not responsible and do not have control over any third-parties
that you authorize to access your User Content. If you are using a third-party
website or service and you allow them to access your User Content you do so at
your own risk.
8.
HOW TO CONTACT US ABOUT A DECEASED USER
In the event
of the death of an LifePrint User, please contact us.
We will usually conduct our communication via email; should we require any
other information, we will contact you at the email address you have provided
in your request.
9.
HOW TO CONTACT US
If you have
any questions about this Privacy Policy or the Service, please find the
appropriate support channel in the LifePrint Help Center at which to contact
us.
10.
CHANGES TO OUR PRIVACY POLICY
LifePrint may
modify or update this Privacy Policy from time to time, so please review it
periodically. We may provide you additional forms of notice of modifications or
updates as appropriate under the circumstances. Your continued use of LifePrint
or the Service after any modification to this Privacy Policy will constitute
your acceptance of such modification.